GATE Exam

Sandra P. Martini
http://www.SandraMartini.com



Are you taking a bandaid approach to a terminal disease?
In chatting with a new client recently, she described the
great teleclass series she hosted last month and how much
revenue she earned from it and the one she has coming next
month.

When going over her monthly revenue for the year-to- date,
she quickly realized that she'd been bandaiding a much more
serious problem in her business: the lack of consistent,
month-after-month revenue.

Whenever she needed cash, she'd host a teleclass series,
put on a webinar, offer a sale, etc.

The above was great for short-term, immediate cash flow,
but did nothing for the long term success of her business.
In fact, it hurt her business as she noticed that each
subsequent launch was bringing her less and less cash.

You see, in addition to earning less revenue, her friends
and followers were able to feel the desperation behind each
of her efforts.

This is what I refer to as taking a bandaid approach to a
terminal disease.

Terminal that is, until you decide to do something about
it. . .which we quickly did.

If you find yourself in the position of adding a quick
series, service, product or program whenever you need
revenue as opposed to having it consistently come in day
after day, week after week, you're suffering from the
Entrepreneurial Myth.

The Myth that you can whip out a few products, host a few
calls and become an instant millionaire and that the *next*
product will be *THE* product.

Fact is, building and growing a sustainable business takes
time and consistent effort.

Make It Real - My Request to You

Chances are, you've spent thousands of dollars buying
products and attending workshops looking for that *one
thing*, that one big idea which will catapult your business
into the next income level, only to find that after
finishing the product or returning home from the event,
very little changes.

So what are you to do?

1.  Write a business plan - I'm not talking about a 40-
page monstrosity, but rather a very simple 1-2 page
document which outlines your business focus, mission and
revenue goal

2.  Plot the revenue - so you want to earn $300,000 this
year in gross revenue? WHERE is it coming from? What
percentage of your revenue will come from product sales?
Coaching programs? Membership/continuity programs?
Speaking/hosting teleseminars? You want to start with 2-3
income streams (don't worry. . .you can add more once these
are up and consistently producing)

3.  Write a marketing action plan - now that you know the
"what" and the "how much", it's time to determine the "from
where". . .where will your clients come from? What specific
steps will you take to attract new clients?

4.  Determine your Extreme Client Care(tm) plan - GREAT!
You've got the clients, now how are you going to keep them
and have them referring everyone to you?

Ultimately, my request to you is to stop bandaiding you
business and start building a long term, sustainable
business which will exceed all of your revenue
expectations? Are you ready to go for it?


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For the past 5 years, Sandra Martini has been showing
self-employed business owners how to get more clients
consistently by implementing processes and systems to put
their marketing on autopilot. Visit Sandra at
http://www.SandraMartini.com for details, compelling client
testimonials and her free audio series "5 Simple and Easy
Steps to Put Your Marketing on Autopilot".